and analyze cultural factors; such as, human needs, values, ideals,
and public policies that affect global marketing.
||Review findings with
various groups of peers at each state of the process.
||Record personal thoughts
about what was learned from the experience.
||Discuss and recognize
the importance of technologies appropriate to business and marketing.
You have just been hired to work for Benton Ties as the purchasing
agent for the company and you are responsible for purchasing materials
to make neckties sold by Benton.
has decided to introduce a line of silk neckties made from hand-loomed
silk from Thanjavur, India. Thanjavur is located in southern India
and is known for beautiful ancient Hindu temples and bronze sculptures.
You and your group (which includes Tyler Schofield, a product designer
and Shelby Watson, VP of Marketing) are planning a trip to India to
visit the silk weavers from May 8 to May 13, 200-. The purpose of
the trip is to examine silks and make purchasing decisions.
In this project
you will complete tasks necessary for the trip using the following
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Access
One: Internet Research
To prepare for this trip, you need to research silk and gather travel
information including information on your destination. The following
research suggestions are not inclusive but can act as a guideline
to begin. You will eventually prepare a presentation using this information
and will need various details gained from the research to complete
your travel preparations.
Gather enough information about silk to be able to describe
why your company has decided to travel around the globe to get THIS
silk and why it will make a great necktie.
Gather information about the arrangements of travel
a. Airline tickets for the dates you will travel. (airline, flight
number, departure time, any layovers and locations of layovers, arrival
time, returning flight time and flight number, and arrival at final
b. Develop an itinerary for each day of travel. (location, miles traveled,
sights, lodging, estimated daily cost)
c. Arrange for lodging in hotels, inns, etc.
d. What is the procedure for obtaining a passport: time for each phase
of the paperwork, documents needed, costs, place of processing. Do
you ever need a visa for this country?
e. What would you pack to take with you? Be specific as to the number
of outfits, shoes, coats, sweaters, hats, first aid, medical information,
toiletries, and other miscellaneous “stuff”.
Collect information about your destination city and country
a. Explore transportation options while you are in the country. (automobile,
train, boat, etc.) Include cost, mode of transportation, etc.
b. Learn ten important phrases in the language of your country destination
and write them out so you remember them, including “You have
c. What is the host country currency rate?
d. What notable sights can you see when you have a few hours of free
time on this trip?
e. Are there customary business traditions or actions you should know
about in this area (ie. how to shake hands, etc.)
Two: Memo to Participants
You will write a memo to Shelby Watson, VP of Marketing and Tyler
Schofield, Product designer, who will accompany you on this trip to
· Prepare the memo using standard memo format.
· Write the following memo to those listed above:
The purchasing department is excited to go to Thanjavur, India to
sample and purchase silk for the production of our new silk ties
and is pleased you have chosen to accompany us on this trip. We will depart
on May 8 and return on May 13, 200-. We are planning to schedule
appointments with suppliers on May 10 and 11 and will meet for dinner on May
11 to discuss and review samples we have collected. We will implement
any buying decisions on May 12. You are free to sightsee in the evenings
except on May 11. Information about arrangements will follow in a few days. Please
note our next meeting is scheduled for Thursday, when we will review the trip’s
itinerary. There will also be a brief presentation giving you an overview of
the region, silk and our mission at the same meeting.
· Save the memo as 2.1memo
Three: Create Database of Suppliers
You have decided that the supplier information for the region should
be organized using a database. Using Access, create a database for
the following supplier information.
Part Four: Letter to Suppliers
To introduce your company and to schedule meetings, you will need
to write letters to suppliers, which you will send via fax and postal
mail. Use the merge letter functions of Microsoft Word to create letters
for each supplier.
Five: Design Company letterhead and Fax Cover page
Design a letterhead for the company to replace the one currently in
use. Modify this design to make a Fax cover page also.